WhatsApp has added backward compatibility features, making it now available to basic cellphones. Owners of basic cellphones can access the app through the KaiStore. Any KaiOS cellphone that has over 256MB of RAM can now run the messaging app. The app will newly be available to a huge section of untapped users, there are currently 100 million KaiOS phones that have been shipped. The KaiOS app was initially offered to India's JioPhone beginning in September 2018.
WhatsApp offering its service to basic cellphone models allows the platform to expand to many different users, however, the app already has a user base of 1.5 billion. Smartphones have drastically risen in popularity, however many cellphone users still operate more simplistic models.
Messaging App Compatibility Expansions
WhatsApp Will Now Be Available on Simple Cellphones
Trend Themes
1. Basic Cellphone App Integration - The integration of apps designed for smartphones into more basic cellphone models presents an opportunity to expand market reach and cater to users who do not have access to smartphones.
2. Backward Compatibility Features - Backward compatibility features in apps offer an opportunity to tap into new markets by making the app accessible to older cellphone models.
3. Untapped Users Acquisition - The integration of popular apps in basic cellphone models allows the app developers to acquire untapped users, expand market reach, and increase revenues.
Industry Implications
1. Mobile App Development - The addition of backward compatibility features in mobile app development offers an opportunity to cater to a wider range of users and increase overall revenue for the business.
2. Telecommunications - The integration of popular messaging apps in basic cellphone models by telecommunications companies presents an opportunity to tap into new markets, expand market reach, and increase revenue streams.
3. Kaios Mobile Operating Systems - The expansion of KaiOS to incorporate the WhatsApp app presents an opportunity to acquire untapped users, expand the reach of their operating system, and increase revenue streams.