Earlier this year, the health-focused food chain 'Protein Bar' added a series of Bar-ritos and breakfast bowls to its morning menu. While the chain has largely made a name for itself by serving nutritious smoothies and other blended drinks, now it is catering to consumers looking for a more complete meal that can still be enjoyed on the go.
The new Bar-ritos and bowls from Protein Bar consist of veggie-packed wraps made from healthy, yet craveable ingredients. One of the newest options include the Chilaquiles Bar-rito or Bowl, which consists of black beans, kale, house-made salsa, blue tortilla chips and a spicy tomatillo cilantro lime sauce. The other new addition is the El Verde Mañana Bar-rito or Bowl, which features chipotle Greek yogurt, roasted poblano peppers, spinach, avocado, onions and tomatillo sauce.
With a number of fast food chains bolstering their breakfast menus, Protein Bar offers a more health-conscious option when it comes to eating on the go.
Vegetable-Packed Breakfast Burritos
Protein Bar's Bar-ritos Serve as Healthy Breakfast Options
Trend Themes
1. Health-focused Fast Food - Protein Bar's introduction of veggie-packed breakfast burritos taps into the trend of health-conscious fast food options for on-the-go consumers.
2. Convenient and Nutritious Breakfasts - The addition of Bar-ritos and breakfast bowls by Protein Bar caters to the growing demand for complete and convenient breakfast options that are still packed with healthy ingredients.
3. Innovative Flavor Combinations - Protein Bar's use of unique flavor combinations in their Bar-ritos and bowls presents an opportunity for disruptive innovation in the food industry by offering unconventional but delicious choices for breakfast.
Industry Implications
1. Fast Food - The rise of health-focused fast food chains like Protein Bar indicates an industry that can benefit from incorporating healthier options into their menus to meet changing consumer demands.
2. Food and Beverage - The demand for convenient and nutritious breakfast options provides opportunities for food and beverage companies to create innovative products that cater to busy individuals seeking healthier alternatives.
3. Culinary and Flavor Development - Protein Bar's introduction of unique flavor combinations in their breakfast offerings highlights the potential for the culinary and flavor development industry to create disruptive innovations that appeal to adventurous consumers seeking new taste experiences.