The Barebells Double Bite chocolate protein bars are one of the latest offerings from the UK-based brand that will provide consumers with a treat-like experience when in need of a bit of a protein pick-me-up. As the name suggests, the protein bars come two halves which will enable athletes to enjoy one half immediately and save the other or perhaps give it to a friend. The bars come in two flavor options including Chocolate Crisp and Caramel Crisp, which are both packed with 16-grams of protein along with no added sugar or palm oil in the mix.
Managing Director of Vitamin Wellness UK & Ireland Matt Hollier spoke further on the new Barebells Double Bite chocolate protein bars saying, "Double Bite is the start of a whole new category for Barebells; where consumers no longer have to choose between a confectionary treat and a protein bar. Double Bite still delivers the high protein content that our active community enjoys but in a convenient two-part pack, allowing consumers the option of a lighter snack, to share a bar, or to split their treat before and after their workout."
Two-Part Protein Bars
The Barebells Double Bite Chocolate Protein Bars Come in Two Pieces
Trend Themes
1. Convenient Protein Snacks - The availability of convenient protein snacks like Barebells Double Bite chocolate protein bars could disrupt the traditional protein bar industry.
2. Interactive Protein Consumption - The trend of interactive protein consumption where a product is designed to be shared or split could lead to innovation in packaging, flavors and formulations.
3. Hybrid Protein Treats - The emergence of hybrid protein treats that combine confectionary and protein nutrition could open up opportunities for collaboration between the confectionary and sports nutrition industries.
Industry Implications
1. Sports Nutrition - The sports nutrition industry could benefit from the growth of convenient and interactive protein products like Barebells Double Bite chocolate protein bars.
2. Confectionery - The confectionery industry could explore collaborations with the sports nutrition industry to develop hybrid protein treats that cater to consumers looking for indulgent yet healthy snacks.
3. Packaging - The trend of interactive protein consumption could lead to innovation in packaging solutions that cater to the needs of consumers who want to share or split their protein snacks.