Barbie's 'You Can Be Anything' campaign is a Barbie mentorship contest where girls can enter for a chance to win a day with a mentor in the industry of their dreams.
The latest edition of the campaign gives young Canadian girls a chance to win an afternoon with Canadian soccer superstar, Ashley Lawrence. The lucky winner gets a chance to spend the day with Ashley learning training tips, running drills and discovering what it takes to make it as a professional athlete. To enter, parents of little girls with big soccer dreams across the GTA have to fill out an entry form online.
The Barbie mentorship contest gives young girls the chance to learn what it takes to achieve their dreams and reinforces the idea that they can do anything if they set their minds to it.
Barbie Mentorship Contests
Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
Trend Themes
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Industry Implications
1. Sports and Athletics - Disruptive innovation opportunity: Using mentorship programs to encourage more girls to participate in sports and pursue sports-related careers.
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3. Toy and Entertainment - Disruptive innovation opportunity: Developing inclusive toys and media content that promote diversity, ambition, and empowerment in young girls.