As part of Barbie's 50th anniversary, cosmetics company Stila has unveiled a range of Barbie makeup ‘paint cans’ to help you recreate iconic looks from the past.
The four styles featured from the last 50 years include the original 1959 look, a sun-kissed Malibu look from the early 1970's, a more recent millennium style, and the glamorous ‘Foxy Barbie’ of the 1980’s.
Each ‘paint can’ includes eye shadow, blusher, lip color, and mascara, as well as a Look Book that details the best-selling Barbie styles.
Unfortunately, GI Joe has yet to release a similar range.
Barbie Makeup for Adults
Stila Launches 'Barbie Loves Stila' Cosmetics Paint Cans
Trend Themes
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Barbie Makeup Trends — Expanding Barbie-themed makeup lines targeted at adults.
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Iconic Looks Recreation Trend — Makeup brands launching iconic looks recreation sets.
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Nostalgia Marketing Trend — Brands are capitalizing on nostalgia marketing to appeal to adult consumers.
Industry Implications
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Beauty and Cosmetics Industry — Opportunity for beauty brands to expand their product offerings with themed makeup lines.
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Toy Industry — Opportunity for toy brands to explore themed product collaborations with cosmetic companies.
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Marketing and Advertising Industry — Opportunity for marketing and advertising agencies to develop creative campaigns around nostalgia marketing.