Nightlife trends are constantly changing as consumers look for new and exciting ways to spend their social downtime. From gastropubs to the latest liquor products, the Bar Trend Report tracks innovative trends creating change in the nightlife, hospitality and alcohol industries.
Over the past year, the bar scene in major cities worldwide has undergone a vintage/classic makeover. Speakeasy-inspired watering holes are wildly popular, dives are now packed with out-of-towners (much to the chagrin of locals), and television shows like 'Mad Men' and 'Pan Am' have created a new breed (based on old customs) of drinkers and gin-lovers. In our report you will gain access to these trends, as well as 199 PRO Trends, including Artificial Zeal, Amplified Indulgence and Renovated Tradition.
Bar Trend Report
Track Nightlife Trends Influencing Taverns and Pubs
Trend Themes
1. Vintage/classic Makeover - Opportunity for bars to recreate the vintage and classic ambiance to attract customers who appreciate nostalgia and old customs.
2. Speakeasy-inspired Bars - Disruptive innovation opportunity for creating secret bars with hidden entrances and prohibition-era vibes, adding intrigue and exclusivity to the nightlife experience.
3. Retro-inspired TV Shows - Opportunity for bars to capitalize on the popularity of retro-themed television shows, offering special promotions and themed events to attract fans.
Industry Implications
1. Nightlife - Innovative trends in the bar scene drive changes in the nightlife industry, creating opportunities for unique experiences and attracting new customers.
2. Hospitality - Bars with vintage/classic makeovers and speakeasy-inspired concepts can enhance the overall hospitality experience, providing customers with a unique and memorable environment.
3. Alcohol - The popularity of gin and retro-inspired drinks presents an opportunity for the alcohol industry to create new products and marketing campaigns that appeal to consumers seeking nostalgic experiences.