A banned Xbox commercial recently surfaced on the Internet featuring a faux mafia-style firefight in the heart of a bustling city. Playing as many boys do with their fingers positioned to emulate guns, grown men and women participate in a hand gun battle royale screaming "BANG!" at the top of their lungs. Their opponents react accordingly to these menacing gestures and fall to the floor in mock agony.
While the subject matter is tame and the commercial is hilarious, the ad was banned due to its suggestion of violence. Obvious problems with this reasoning are apparent, but that is beside the point. This banned Xbox commercial is clever and chuckle worthy, especially since it focuses on adults playing like children, thus tapping into the new dominant demographic in the video game industry. Most gamers are in their 20s and 30s; this commercial not only features these adults, it also inspires nostalgia for the games they played as children and is filmed in the manner of violent action films they once begged their parents to stay up and watch.
Smart marketing and impactful subject matter, this banned Xbox commercial is sure to inspire a knowing smile amongst gamers.
Problematic Gamer Campaigns
This Banned Xbox Commercial Features a Faux Fire Fight
Trend Themes
1. Nostalgic Gaming Ads - Opportunity for video game companies to create ads that tap into the nostalgia of their older demographic.
2. Adult-focused Video Games - More video game titles being created and marketed towards the adult demographic.
3. Controversial Gaming Ads - Video game companies are creating controversial ads to grab attention and take a risk.
Industry Implications
1. Video Game Industry - The video game industry is expanding to older demographic groups and pushing the boundaries of marketing.
2. Entertainment Industry - Advertising for entertainment is taking a risky and controversial approach to grab attention from viewers.
3. Marketing Industry - The marketing industry is being challenged to create innovative and creative ads that break boundaries and create a deeper connection with viewers.