BranchOut's Banana Bites are nutritious snacks that are made with 100% pure bananas yet the brand describes that its "puffed and chewy banana bites have the consistency of a marshmallow." The dried banana pieces are available in Original, Strawberry and Cinnamon Churro varieties that are packed with potassium, fiber and plenty of naturally sweet flavors.
Consumer preference for convenient and healthy on-the-go snacks is supporting the growth of fruit snacks that are made with minimal ingredients, plenty of nutritional benefits and slightly more excitement than fruits in their whole forms that need to be peeled, sliced or stored in a certain way for eating on the run. While health-conscious consumers are most familiar with banana snacks in a dry, crunchy chip form, these Banana Bites set themselves apart for their unique texture.
Chewy Banana Bites
BranchOut's Banana Snacks are Full of Sweet Flavor, Potassium & Fiber
Trend Themes
1. Puffed Fruit Snacks - There is a trend toward fruit snacks that are made with minimal ingredients yet offer more interesting textures than fruit in their whole forms.
2. Chewy Snacks - Consumers prefer on-the-go snacks with flavors that are naturally sweet, and that offer a consistency that is more interesting than raw whole fruits.
3. Convenient Health Foods - Consumer preference for convenience [in snacking] is supporting the growth of healthy fruit snacks that are easy to eat on-the-go, with minimal ingredients and maximum nutrition benefits.
Industry Implications
1. Food and Beverage - Companies that develop healthy, on-the-go snacks with unique textures, like BranchOut’s Chewy Banana Bites, have an opportunity to differentiate themselves in the crowded snacking category.
2. Health and Wellness - Health-focused brands that offer tasty, highly nutritious snacks like Chewy Banana Bites can tap into the consumer trend toward eating healthy on-the-go.
3. Product Development - The trend toward unique, tasty and nutritious snacks provides significant opportunities for those looking to develop new snack offerings or line extensions in the CPG sector.