The Balenciaga Fall collection for 2018 is expected to officially launch on May 16th, and in order to peak consumer interest before, the Spanish luxury label unveiled a lookbook that highlights some of the most prominent styles for men and women.
The lookbook was shot by photographer Ilya Lipkin, with styling done by Lotta Volkova. In the shots, stone-faced models are shown in luxurious ensembles, the majority of which boast a variety of oversized layers. The more form-fitting ensembles tend to be especially vibrant, with statement floral prints covering them.
Consumers can expect to see the new Balenciaga Fall collection online and in-stores soon, but can look through some of the different pieces now.
Stone-Faced Luxury Lookbooks
The New Balenciaga Fall Collection Lookbook Was Lensed by Ilya Lipkin
Trend Themes
1. Oversized Layers - The Balenciaga Fall collection showcases oversized layering as a trend, presenting an opportunity for innovative and unconventional layering techniques in the fashion industry.
2. Statement Floral Prints - The use of vibrant floral prints in the Balenciaga Fall collection indicates a trend for bold and attention-grabbing patterns, creating opportunities for disruption in textile design and printing industries.
3. Luxury Lookbooks - The use of a stone-faced aesthetic in the Balenciaga Fall collection lookbook suggests a trend towards emotionally distant and unconventional marketing strategies in the luxury fashion industry, opening doors for innovative storytelling techniques.
Industry Implications
1. Fashion Industry - The Balenciaga Fall collection provides a disruptive innovation opportunity in the fashion industry by inspiring new approaches to oversized layers, vibrant floral prints, and unconventional marketing strategies.
2. Textile Design Industry - The Balenciaga Fall collection's emphasis on statement floral prints presents a disruptive innovation opportunity for the textile design industry to explore bolder, unique patterns and techniques.
3. Printing Industry - The Balenciaga Fall collection's use of vibrant prints encourages disruptive innovation in the printing industry, pushing for advancements in high-quality, detailed, and bold print manufacturing.