Balanced Blends is a company based out of Boulder, Colorado, which offers highly nutritious raw pet food packages that are conveniently delivered on a subscription basis.
Each package comes with all the food necessary for pets to get all the nutrients they need, with a range of raw foods that they'd naturally consume, along with vitamins that make up for anything that they might be missing in their diets. In addition to offering all-natural food that's better for pets, Balanced Blends' products are delivered in eco-friendly packaging that keeps food fresh once it's stored in the freezer.
In order to ensure that consumers properly recycle the innovative freezer packaging, Balanced Blends breaks down the process on its site with short and informative videos.
Recycled Frozen Pet Food Packaging
Balanced Blends' Raw Pet Food Comes in Eco-Friendly Boxes
Trend Themes
1. Eco-friendly Packaging - Opportunity for disruptive innovation in the development of sustainable packaging materials and methods for various industries, including pet food.
2. Subscription-based Services - Opportunity for disruptive innovation in the delivery and customization of subscription-based services, catering to specific consumer needs, such as balanced and nutritious pet food.
3. Educational Videos - Opportunity for disruptive innovation in the creation of informative and engaging videos to educate consumers on proper recycling methods and encourage sustainable practices.
Industry Implications
1. Pet Food - Opportunity for disruptive innovation in the pet food industry by offering raw, natural, and nutritionally balanced pet food options in eco-friendly packaging.
2. Packaging - Opportunity for disruptive innovation in the packaging industry by developing and promoting sustainable packaging solutions for various products, including food.
3. Subscription Services - Opportunity for disruptive innovation in the subscription service industry by providing customized and convenient delivery of various products, such as pet food, to consumers' doorsteps.