The consumer will rarely be the recipient of extra goods unless he's buying into a company's clever economic scheme, but Baker's Dozen Eggs packaging appeals on a different level. The unusually-shaped carton of eggs has been reorganized and expanded to fit 13 shells instead of the usual 12.
The increase is a sweet idea that references the concept of a fixed quantity, one dozen, and the notion of a baker's dozen, which includes one more of such goods. The chicken's yield is a particularly relevant product, as it's one of the staple ingredients in any pastry chef's or cake maker's pantry.
To hold the eggs, Beach Packaging Design's Randy Ludacer established a hexagonal arrangement of the paper eggcups for a much more snug fit. (13aker's) Baker's Dozen Eggs packaging promises an extra shell in every box, seemingly in the bountiful spirit of the chef.
Bonus Product Branding
Baker's Dozen Eggs Packaging is Best Satisfies the Generous Cook
Trend Themes
1. Custom Packaging - Opportunity to create unique and eye-catching packaging designs that stand out on store shelves.
2. Product Expansion - A rising trend of offering consumers bonus or extra products to add value and differentiate from competitors.
3. Niche Market Targeting - Targeting specific consumer groups, such as pastry chefs, with specialized packaging and bonus product offerings.
Industry Implications
1. Food Packaging - Opportunity to incorporate innovative and functional designs to enhance the consumer experience and differentiate brands.
2. Bakery - Bakeries can explore innovative product packaging and promotions to attract customers and increase sales.
3. Confectionery - Opportunity to offer bonus or extra products in confectionery packaging to create a unique selling proposition.