The new Bakehouse bakery is started by French bakery veterans, with locations in a high Hong Kong hotel and with Pierre Hermé. It delivers fresh French traditional goods with a twist on its pastries and bread to correlate with the Hong Kong taste palette. Michaud has been baking for over 25 years, with experience as an executive pastry chef and as a wholesale bakery owner. Bakehouse offers baked goods that range from baguettes, seeded sourdough bread, brioche, cruffins, pain de campagne, fruit and cheese danishes, and matcha cream Hokkaido milk buns.
Additionally, there are also selections of soups, salads, and sandwiches as well. At the counter, there are artisanal selections including Andy Tsang's Monde Chocolates and Urban Coffee Roasters. Michaud has resided in Hong Kong for 18 years and learned the cater his baking expertise to correlate to the Hong Kong taste palette. A technique that Michaud has tweaked to suit the local taste is to bake bread for a lower amount of time as soft bread is more preferable in Hong Kong, whilst thick hard bread is preferable in France.
Multicultural French Bakeries
Bakehouse Delivers Hong Kong-Influenced French Baked Goods
Trend Themes
1. Multicultural French Bakeries - Disruptive innovation opportunity: Exploring fusion flavors and adapting traditional baked goods to cater to different cultural taste preferences.
2. Hong Kong-influenced French Baked Goods - Disruptive innovation opportunity: Creating a unique blend of Hong Kong and French culinary traditions to offer innovative pastries and breads.
3. Artisanal Bakery Offerings - Disruptive innovation opportunity: Curating a selection of artisanal products, such as chocolates and coffee, to enhance the bakery experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing multicultural flavors and adapting traditional recipes to create new culinary experiences.
2. Hospitality and Tourism - Disruptive innovation opportunity: Collaborating with hotels and tourist destinations to bring unique multicultural bakery offerings to visitors.
3. Retail and Specialty Foods - Disruptive innovation opportunity: Expanding the market for artisanal bakery products by partnering with local specialty food stores.