Baidu Maps is China's equivalent to the user-friendly Google Maps. Due to China's censorship of Google and all their services, there had to be an alternative put in place to help people navigate their way through one of the biggest countries in the world.
What makes Baidu Maps significantly different than Google Maps is the overall design and architecture of the tool. The view you get from Baidu Maps is like something you would see out of the computer game SimCity 2000. Navigating through the streets even almost feels like a game.
Though Baidu Maps may not be as detailed as Google Maps, it gives Chinese travelers a tool to navigate through the country effectively.
Pixelized Street Finders
Baidu Maps is China's Take on the Google Map System
Trend Themes
1. Gamified Navigation Tools - There is an opportunity for companies to develop navigation tools that have more user-friendly designs and gamification elements.
2. Alternative Mapping Systems - As countries continue to regulate and censor certain mapping systems, there is a need for alternative mapping systems to be developed.
3. Less Detailed Maps - There is an opportunity to develop less detailed maps that still effectively help travelers navigate through a country or city.
Industry Implications
1. Mobile App Development - Developers can create more user-friendly navigation tools for travelers in countries with restrictive mapping regulations.
2. Technology and Mapping - The development of alternative mapping systems will require innovation and investment in technology and mapping expertise.
3. Tourism and Travel - Travel and tourism companies can utilize less detailed maps to offer unique and personalized experiences to their clients.