Jamie Lopez decided to create Babydoll Beauty Couture when she became fed up with the feelings of exclusion she often had when entering other salons. In addition to being discriminated against as a makeup artist, she felt that her plus-size status prevented her from getting the most out of her salon experience, as many salons didn't cater to her specific needs.
At Babydoll Beauty Couture, plus-size women are able to comfortably enjoy spray tanning and waxing, or get their nails, hair extensions, and makeup done. In order to accommodate women of all sizes, Lopez has made some practical adjustments to what typical salons might offer. In addition to ensuring that Babydoll Beauty Couture is accessible, there's pedicure benches that can hold up to 800 pounds of weight, as well as waxing benches that can hold up to 600 pounds.
Lopez explained her vision to Yahoo Beauty by saying, "When women walk away from getting services done at my salon, I want them to feel beautiful, confident, and sexy."
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
Trend Themes
1. Body Positive Salons - Opportunity for other salons to cater specifically to plus-size consumers and create inclusive environments.
2. Accessible Salon Services - Opportunity to modify salon equipment and services to accommodate individuals of all sizes for a more inclusive experience.
3. Beauty Empowerment - Opportunity to promote self-confidence and empowerment through beauty services that cater to specific needs.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty salons to adapt their services and create a niche market that caters to plus-size consumers.
2. Fashion and Apparel - Opportunity for clothing brands and retailers to align with the body positive movement and offer fashion options that celebrate diverse body sizes.
3. Wellness and Self-care - Opportunity for wellness spas and self-care businesses to adopt inclusive practices and provide services for individuals of all sizes.