Gentle Baby-Friendly Sunscreens
Aveeno's Baby Sunscreen is Made for Sensitive Skin
Aveeno® boasts a gentle baby sunscreen that is water- and sweat-resistant in two application options—a squeezable tube and a stick version which is ideal for on-the-go touch-ups. As the summer months trickle in, it is extremely important to protect our skin and that of our loved ones from harmful UVA/UVB rays. The Baby Sensitive Skin Sunscreen SPF 50 is a mineral sunscreen with naturally sourced zinc oxide and colloidal oatmeal. The formula is completely free of ingredients such as parabens, fragrance, and phthalates. The brand has made sure to create a formula that is highly gentle and suitable for sensitive skin. The baby sunscreen by Aveeno® is also hypoallergenic and oil-free. Because of all of these considerations, the product is recommended by pediatricians, as the brand notes.
Trend Themes
1. Gentle Sunscreens for Sensitive Skin - The rise in demand for sunscreen products that are gentle and safe for sensitive skin presents an opportunity for brands to develop more innovative products in this category.
2. Mineral-based Sunscreens - The increasing awareness about the harmful effects of chemical sunscreens and the shift towards natural and organic ingredients presents an opportunity for brands to develop more mineral-based sunscreens.
3. On-the-go Sun Protection - The trend of people being more outdoorsy and active presents an opportunity for brands to develop more on-the-go and hassle-free sun protection products, such as stick and spray sunscreens.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can develop new and innovative gentle sunscreen products using natural and organic ingredients to meet the growing demand for safe sun protection.
2. Baby Care - The baby care industry can focus on developing and promoting gentle & hypoallergenic sunscreens for children to provide safe sun protection for sensitive skin.
3. Outdoor Sports and Activities - The outdoor sports and activities industry can invest in developing more practical and easy-to-use sun protection products, such as stick and spray sunscreens for on-the-go protection, to cater to their active customer base.