Century is a modern-day baby brand that's focused on equipping young families with baby gear that's stylish and friendly to wallets and the environment alike. The Happy Planet Collection covers four key categories: car seats, strollers, high chairs and playards.
As a brand that champions sustainability, the brand created the Do More Promise as part of its pledge to Recycle, Reimagine and Give Back. Over the next three years, the brand is committed to recycling over 10 million water bottles via the Happy Planet Collection, which features fabrics made from recycled water bottles. Additionally, the brand has partnered with TerraCycle, so that it's easy for parents to properly circulate their products after they have reached the end of their usable life for a child.
Eco-Friendly Baby Gear
Century Makes Sustainable & Affordable Solutions for Young Families
Trend Themes
1. Sustainable Baby Gear - Opportunity for companies to cater to eco-conscious parents while creating affordable and stylish baby gear made from recycled materials.
2. Circular Baby Economy - Opportunity for companies to partner with recycling initiatives and provide proper circulation for baby products after their usable life.
3. Eco-friendly Parenting - Opportunity for companies to create an entire range of products that promote sustainability for families beyond just baby gear.
Industry Implications
1. Baby Gear Industry - Industry players have an opportunity to respond to customer demand and create sustainable and affordable baby gear.
2. Sustainability Industry - Opportunity for companies in the sustainability industry to partner with baby gear companies and offer their eco-friendly materials.
3. Recycling Industry - Opportunity for companies in the recycling industry to collaborate with baby gear companies and help them develop a circular economy model.