Aya Hirano is a singer who is rocking Japan. Her handlers decided coming out with a calendar for 2009 would be a smart marketing move. Hirano, who apparently prefers school girl looks over a bikini has the top on upside down. Lucky for us somebody altered the original image and demonstrates how the bikini would look if worn properly.
Implications - Though this is considered a fashion faux paus, misuse of certain fashion items can prove beneficial to a designer looking to innovative his or her line. Oftentimes, success if born from mistakes, resulting in a "Eureka!" moment that could make the difference between being avant garde and being boring.
Upside-Down Bikinis
Aya Hirano's Fashion Faux Pas
Trend Themes
1. Fashion Mishaps - The trend of utilizing fashion mishaps as an inspiration for innovative designs.
2. Schoolgirl Looks - The trend of fashion designers embracing schoolgirl looks as a niche category in clothing lines.
3. Creative Marketing - The trend of utilizing unconventional marketing strategies to raise awareness for a brand or item.
Industry Implications
1. Fashion - Developing fashion items that intentionally deviate from traditional norms to offer new and unique aesthetics.
2. Marketing - Innovative marketing agencies that come up with unconventional campaigns that can effectively capture their client's audience.
3. Photography and Editing - Developing innovative photo and editing techniques that can offer new and unique perspectives on fashion items and bring excitement to their customers.