Well known for provocative advertising, Axe is taking a break from parading sexy women and putting the focus on the male body in its new 'Guy Wash' commercial for the Axe Detailer Shower Tool.
The video ad, which was created by BBH, New York, shows a futuristic 'guy wash' a la car wash. The guy steps on foot pedals and proceeds to be scrubbed, buffed, sprayed, and (my favorite) blown dry by attractive women. All to the music of a funky, "Take Me Baby."
The commercial was directed by Stylewar with creative directors, Kevin Roddy, Matt Ian, and Amee Shah, and art directors Craig Smith, and John Foster.
See more Axe commercials:
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
Trend Themes
1. Provocative Advertising - Disruptive innovation opportunity: Explore new and boundary-pushing ways to capture attention and stand out in advertising campaigns.
2. Gender Role Reversal - Disruptive innovation opportunity: Challenge traditional gender stereotypes with advertising that flips expectations and showcases unique perspectives.
3. Interactive Marketing - Disruptive innovation opportunity: Create engaging and interactive marketing experiences that involve the audience and leave a lasting impression.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace unconventional and provocative advertising strategies to create memorable campaigns.
2. Personal Care Products - Disruptive innovation opportunity: Develop innovative and gender-inclusive personal care products that cater to the evolving needs and preferences of consumers.
3. Video Production - Disruptive innovation opportunity: Explore new techniques and styles of video production to captivate audiences and leave a lasting impact.