The new Armani Exchange Spring Summer 2008 campaign “Style Tribe†exudes an intense mood of sensuality and style with a theme of escapism to exotic locations with your friends or "tribe".
Shot in Ibiza, the campaign was shot by fashion photographer Tom Munro and styled by Victoria Bartlett. The location plays an essential part showcasing the new breed of style nomads, while highlighting the new A|X soft, clean, yet sophisticated pieces.
The campaign features beautiful models Izabel Goulart and Miro Moreira.
Enjoy the beautiful print ads and a fun behind the scenes video of the shoot.
If you need more spring and summer fashion inspiration, check out these recent stylish campaigns:
Tribal Fashion
A|X Escapes to Ibiza
Trend Themes
1. Style Tribe - Opportunity for clothing brands to create campaigns that evoke a sense of escapism and belonging to a fashion-forward community.
2. Exotic Locations - Opportunity for travel and tourism industry to promote unique and adventurous destinations for fashion shoots and inspiration.
3. Clean Sophistication - Opportunity for fashion designers to create soft and clean yet sophisticated pieces for the spring and summer seasons.
Industry Implications
1. Clothing - Opportunity for clothing brands to create campaigns that evoke a sense of escapism and belonging to a fashion-forward community.
2. Travel and Tourism - Opportunity for travel and tourism industry to promote unique and adventurous destinations for fashion shoots and inspiration.
3. Fashion Design - Opportunity for fashion designers to create soft and clean yet sophisticated pieces for the spring and summer seasons.