To promote the Samsung Galaxy smartphone to the Gen Z demographic, the brand recently launched a new campaign dubbed 'Awesome is For Everyone.' The global campaign includes a 30-second spot that showcases all the different ways Gen Z can leverage the phone with footage from individual contributors, including a tattoo artist in Bangkok, Kurdish-British model Deba, Nigeria’s first skate crew, and Vogue choreographer Alina Ryzhkova.
Targeting Gen Z as "potentially one of the most creative generations in human history," Samsung is tapping into its "endless" creativity, said Matthew Leem, VP of Samsung Mobile Marketing. "These social savvy creators leverage their smartphones as a tool to turn their ideas and passions into reality and share them with the world," said Leem in a statement. "It’s our privilege to work with the most remarkable young creators worldwide and observe how they realize their vision with our technology."
Creative Gen Z-Targeted Phone Ads
Samsung Launched the 'Awesome is For Everyone' Campaign
Trend Themes
1. Gen Z-targeted Campaigns - Brands are creating campaigns that specifically target Gen Z, which offers a disruptive innovation opportunity for companies to understand the unique needs and desires of this demographic to create effective marketing messages.
2. User-generated Content - The use of user-generated content in branding strategies is growing, allowing companies to showcase real-life use cases for their products and create more authentic and relatable marketing messages.
3. Mobile Technology as a Creative Tool - With the rise of mobile technology, there is an opportunity for companies to innovate by creating products that cater to the creative potential of these devices and empower users to turn their ideas and passions into reality.
Industry Implications
1. Consumer Electronics - As seen in Samsung's campaign, consumer electronics companies can benefit from creating products that appeal to the creative potential of Gen Z, allowing them to use their devices as a tool to bring their ideas to life.
2. Advertising - With the growing emphasis on Gen Z-targeted campaigns and user-generated content, advertising agencies can disrupt the industry by adapting their strategies to cater to these trends and create more effective and engaging ads.
3. Social Media - Social media platforms can tap into the Gen Z demographic by creating features that allow users to easily create and share high-quality content, potentially opening up new revenue streams through advertising and sponsored content.