Awesome Boy Vintage is a fashion label based in Harajuku, Japan and it specializes in curating a selection of vintage apparel that is complete with custom patchwork details. The latest selection of goods prepares for the Spring/Summer 2020 season and features a wide range of looks.
This includes the half-and-half trousers, the sports jerseys with a plethora of jersey pockets, and more. Many of these are unconventional and bold in design, including the quarter-zip fleece sweaters turned into football team-adorned sweaters. There are also sporty hoodies that are blended with jerseys to result in a half button-up, half pullover sweater hybrid. The jerseys with militaristic pockets also feature d-rings around the pockets to deliver the utilitarian element. Notably, there are Kangol hats, belt buckles, and more that give off a 90s accessory energy.
Patchwork Vintage Clothing
Awesome Boy Vintage Unveils its Rustic SS20 Collection
Trend Themes
1. Custom Patchwork Apparel - Disruptive innovation opportunity: Integrate customization technology to allow customers to design their own patchwork clothing.
2. Unconventional Design - Disruptive innovation opportunity: Explore unconventional combinations and design elements to create unique clothing pieces.
3. Vintage-inspired Accessories - Disruptive innovation opportunity: Develop a line of 90s-inspired accessories to complement vintage clothing collections.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Use augmented reality to create virtual fitting rooms and enhance the online shopping experience.
2. Textile Manufacturing - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the patchwork apparel manufacturing process.
3. E-commerce - Disruptive innovation opportunity: Implement AI-powered recommendation systems to personalize the shopping experience and increase customer satisfaction.