Maison Martin Margiela's acetate aviators make an interesting statement. In the growing world of strange and stranger sunglasses, Margiela has fused together the classic aviator with a thick acetate side frame that cuts off before reaching the middle wire.
These shades are available in two colous, black and tortoise, for Maison Martin Margiela's Fall/Winter 2010-11 collection -- in very selective stores and quantity, I'm sure.
Implications - Sunglasses are popular fixtures on many people during the summer months as well as all year long, and therefore they are a necessary purchase for many. By recognizing products that will continue to remain vital in the eyes of consumers, businesses can recognize avenues to invest money.
Hybrid Aviator Shades
Maison Martin Margiela's Acetate Aviator is a Combo of Style
Trend Themes
1. Strange Sunglasses - Designers are creating unique and unconventional sunglasses, like Maison Martin Margiela's acetate aviators, to make a fashion statement.
2. Limited Edition Collections - Luxury fashion brands are releasing exclusive collections, such as Maison Martin Margiela's Fall/Winter 2010-11 collection, to create scarcity and appeal to select consumers.
3. Year-round Sunglasses - Sunglasses continue to be a popular accessory throughout the year, providing an opportunity for businesses to invest in designs that have enduring consumer demand.
Industry Implications
1. Fashion Industry - Fashion brands can innovate and disrupt the sunglasses market by creating unique and unconventional designs that make a fashion statement.
2. Luxury Goods Industry - Luxury fashion brands can leverage limited edition collections to create exclusivity and scarcity, driving demand among select consumers.
3. Eyewear Industry - The eyewear industry can focus on year-round sunglasses as a profitable segment, recognizing the enduring consumer demand for stylish eyewear.