Avaaz, an international organization devoted to social activism tackling such issues as climate change, human rights and religious conflicts definitely knows how to make campaigning cool.
Stripping down to green underwear outside of the recent G8 Summit in Rome singing along to "Hot in Here" was one way. The purpose was to put pressure on G8 industrial countries to limit global warming to 2 degrees Celsius. The 3 opposing countries ended up agreeing to the goal.
Avaaz definitely knows how to make a statement.
Edgy Eco-Campaigns
Avaaz Organization Makes Activism Cool With Strong Statements
Trend Themes
1. Eco-activism - Disruptive innovation opportunity: Developing innovative and attention-grabbing strategies to raise awareness and drive action on environmental issues.
2. Digital Advocacy - Disruptive innovation opportunity: Leveraging digital technologies and social media platforms to amplify the impact of social activism and engage a wider audience.
3. Creative Protest Tactics - Disruptive innovation opportunity: Exploring unconventional and creative approaches to protest and activism that capture public attention and generate momentum for change.
Industry Implications
1. Nonprofit and NGO - Disruptive innovation opportunity: Embracing innovative fundraising models, strategic partnerships, and technology-driven solutions to advance the mission of social activism organizations like Avaaz.
2. Sustainability and Renewable Energy - Disruptive innovation opportunity: Developing innovative technologies and business models that facilitate a transition to a sustainable and low-carbon economy, aligned with the goals advocated by Avaaz.
3. Digital Marketing and Communication - Disruptive innovation opportunity: Creating cutting-edge digital marketing campaigns and communication strategies to support and amplify the voices of social activist organizations like Avaaz.