Last November, Volvo launched a video game titled, 'Volvo Drive for Life'. Unlike Grand Theft Auto, Volvo's game rewards safe driving, not speed.
Fortunately, speed lovers everywhere can satisfy their cravings because Ferrari is also launching a video game, and won't emphasize safety...
To create the game, Ferrari has signed a developing deal with 10tacle Studios. Ferrari's head of licensing, Katia Bassi, described, "10tacle Studios have proven repeatedly that they are capable of developing racing games on a level appropriate to Ferrari's leading position in the field. We look forward to working together".
Automakers Get Into Gaming
Ferrari to Launch Video Game
Trend Themes
1. Virtual Racing Games - The rise of virtual racing games presents an opportunity for automakers to engage with car enthusiasts in a digital space.
2. Safe Driving Incentives - Automakers can tap into the trend of safe driving incentives through video games that reward and promote responsible driving behaviors.
3. Licensing Deals with Gaming Studios - Collaborations between automakers and gaming studios open up avenues for creating immersive and authentic racing experiences for gamers.
Industry Implications
1. Automotive - Automakers can leverage the popularity of gaming to build brand awareness and engagement among tech-savvy car enthusiasts.
2. Gaming - The gaming industry can explore partnerships with automakers to develop realistic racing games that cater to the growing demand from gaming enthusiasts.
3. Licensing - Licensing deals between automotive companies and gaming studios provide an innovative way for both industries to expand their reach and capture new audiences.