Designer Salehe Bembury introduces another collaboration between Vault by Vans and his imprint Spunge for the season, highlighting the Authentic silhouette this time around. The new partnership is described by Bembury as something that is "the organic beginning of something special."
The silhouette made its first appearance when it was teased back in May of 2021, but now it drops in three colorway options. This includes peacock blue followed by salmon pink and rounded out by off-white. The themes surround the designer's admiration of the great outdoors as it boasts an eco-friendly cork at the insoles. Additional details include the canvas at the upper, the chunky rubber sole, and the notable fingerprint design over the upper.
Fingerprint-Graphic Skateboard Sneakers
Vault by Vans and Spunge Drop a New Authentic Silhouette
Trend Themes
1. Sustainable Skateboarding - By incorporating eco-friendly materials, there is an opportunity for disruptive innovation within the skateboarding industry to address environmental concerns.
2. Personalized Footwear - The use of fingerprint design on sneakers provides a unique individualized experience for consumers, potentially disrupting the customization and personalization market.
3. Designer and Brand Collaborations - The collaboration between designer Salehe Bembury and Vault by Vans offers a unique opportunity to build brand synergy and increase brand equity for both companies.
Industry Implications
1. Skateboarding - The incorporation of eco-friendly materials and designs into skateboarding equipment, such as sneakers, could disrupt the skateboarding industry and appeal to environmentally conscious consumers.
2. Footwear - The use of personalized fingerprint designs on footwear could disrupt the overall footwear market by providing a customizable and unique product offering for consumers.
3. Fashion and Clothing - Designer and brand collaborations, such as between Salehe Bembury and Vault by Vans, have the opportunity to increase brand equity and expand the overall market for both companies within the fashion and clothing industry.