The Austria Bier Priority campaign aims to stir up an amusing reaction, but the real joke might be that this is how some men already shop. These snapshots of a grocery cart look much like they capture the preparatory purchases for a house party -- ensuring every guest will get a drink, before matters as measly as toilet paper come into question.
Created by the Filadélfia advertising agency of Brazil, these Austria Bier Priority ads explicitly brand the beer as "a matter of priority." This message from the campaign gets across quite simply with the out of place and out-numbered addition of home maintenance essentials inside.
Overstocked Stout Ads
The Austria Bier Priority Campaign Makes Booze an Essential Buy
Trend Themes
1. Booze Priority - Positioning alcoholic beverages as a priority purchase with humorous and attention-grabbing ads.
2. Preparatory Purchases - Highlighting readiness and preparedness as a selling point, encouraging the purchase of related products.
3. Out of Place Additions - Using unexpected items in advertising to grab attention and brand the product as essential.
Industry Implications
1. Alcohol - Opportunity to creative advertising campaigns that emphasize the importance of alcohol in everyday life.
2. Household Essentials - Opportunity to highlight the role of household essentials in everyday life and their relationship with other purchases.
3. Retail - Opportunity for retailers to encourage customers to purchase complementary items to their favorite products with creative advertising campaigns.