If you're a fan of Tim Tams, but you don't live in Australia, now you can get your fix in the form of Trader Joe's new Aussie-Style Chocolate Crème Sandwich Cookies.
For those unfamiliar, Tim Tams are a classic Australian treat that consists of two malted biscuits separated by a chocolate cream filling, all coated in a layer of chocolate. Inspired by this classic cookie, Trader Joe's has created what it calls Aussie-Style Chocolate Crème Sandwich Cookies. The Trader Joe's version consists of a rich chocolate crème filling sandwiched between two crispy chocolate cookies, all covered in a smooth chocolate coating. As the brand puts it: "As soon as you taste it, put the whole cookie in your mouth to experience the most incredible, creamy, chocolatey, melting sensation!"
Australian-Style Sandwich Cookies
These Aussie-Style Chocolate Crème Sandwich Cookies are Rich
Trend Themes
1. International Snack Foods - Companies can introduce international snack foods in new markets to cater to people with diverse tastes.
2. Reinventing Classic Treats - Modern twists on classic treats can attract new audiences and create new revenue streams for businesses.
3. Indulgent Convenience Foods - Businesses can cater to the demand for indulgent convenience foods by offering ready-to-eat snacks that can be consumed on-the-go.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create new products and flavors inspired by international cuisine to attract a wider audience.
2. Retail - Retailers can introduce specialty snack foods from other countries to differentiate themselves from competitors and increase foot traffic.
3. Confectionery - Confectionery companies can create unique and innovative variations of classic treats to keep up with changing consumer preferences and maintain customer loyalty.