Tech imprint Logitech introduces its latest Aurora collection full of gaming accessories that were designed to be gender-inclusive. The newest addition is full of soft tones to contrast against the brand's usually black and metallic selection of technology items.
The brand states that the new collection is designed with a focus on "comfort, approachability and playfulness," with the product features that were gathered from "feedback from women gamers across the community. The new collection is made up of the G735 wireless headset, and the G715 and G713 tenkeyless keyboards, which are wireless or wired. It continues with the G7705 gaming mouse with a lightweight build along with boom mics, earpads, colored keyboard top plates, mouse pads, cases, keycaps, and more.
Gender-Inclusive Gaming Accessories
Logitech Launches the New Aurora Gaming Collection
Trend Themes
1. Gender-inclusive Gaming Accessories - Disruptive innovation opportunities in creating and marketing products that are designed to promote inclusion and diversity in the gaming industry.
2. Soft-tone Technology Products - Opportunities in designing tech products that feature softer tones and visual elements to appeal to a wider range of consumers.
3. Consumer-driven Design - Opportunities in utilizing consumer feedback to create products that meet a specific demographic's unique needs and preferences.
Industry Implications
1. Gaming Industry - Disruptive innovation opportunities in creating inclusive products that cater to a broader range of demographics and promote diversity in the gaming industry.
2. Technology Industry - Opportunities in creating products that feature softer tones and visual elements to appeal to a wider range of consumers in the technology industry.
3. Design Industry - Opportunities in utilizing consumer feedback to create products that meet a specific demographic's unique needs and preferences in the design industry.