In a world filled with digital electronics, software and computers, it's exciting to see what product will be the next to change culture. With Trend Hunter's Augmented Reality Trend Report, stay updated on the latest breakthroughs coming from the tech industry.
Smartphones, tablets and apps are meant to make life easier and keep us more connected to the world. Augmented reality takes that idea a step further, bringing the outside world to our fingertips via advancements made in tech, software and computers. Imagine shopping for clothes in the comfort of your own living room. Or creating your own fantastical environment with a few taps on an iPad.
With our crowd-sourced content, you will have access to the most up-to-date innovations made in 3D technology, app software, electronics and more. Plus, you will gain relevant industry insight from our 514 PRO Trends and thousands of examples of augmented reality research.
Augmented Reality Trend Report
Get Insight into the Driving Forces Shaping Modern Technology
Trend Themes
1. Augmented Reality in Retail - The emergence of augmented reality technology in retail opens up possibilities for both in-store and online shopping experiences, providing opportunities for retailers to enhance customer engagement and personalize the shopping experience.
2. Mobile Augmented Reality - The use of mobile devices for an augmented reality experience enables new opportunities for location-based customer engagement and immersive experiences that can be accessed from anywhere, disrupting traditional physical environments and bringing experiences to life.
3. Expanded Reality - With advancements in technology, expanded reality has the potential to blur the boundaries between real and virtual experiences, providing opportunities for product innovation and unique marketing strategies that can bring brands to life in a variety of environments.
Industry Implications
1. Retail Industry - Augmented reality technology creates opportunities for retailers to innovate and enhance the shopping experience, in-store and online, through personalized experiences and immersive environments that can drive sales and customer loyalty.
2. Mobile Technology Industry - Mobile augmented reality provides opportunities for the development of new applications and enhanced mobile experiences, disrupting traditional mobile interfaces and creating new possibilities for location-based interactions and immersive experiences.
3. Marketing Industry - Expanded reality can be used as a marketing tool to bring brands to life in unique environments and engage with customers in new ways, creating opportunities for product innovation and memorable branding experiences that drive customer loyalty and awareness.