The Norwegian importer of Audi, Harald A. Moller AS, has initiated a unique collaboration with the renowned Norwegian goldsmith and diamond specialist Thomas Heyerdahl. Together they have created the beautiful and sensational Audi A1 Diamond Edition.
The Audi A1 Diamond Edition has a gearstick containing 24 diamonds. In addition, the car is equipped with a cosmetic box with exclusive products from Guerlain. Every detail of this car has been considered with women who desire high quality and uniqueness in mind.
For the sake of discretion, the Audi A1 Diamond Edition logo (a D and E fused together in infinity) is only visible on the fenders and boot hatch of the car. The car keys are accompanied by an exclusive diamond necklace encrusted with ten diamonds and designed by Mr. Heyerdahl.
During the project, Audi and Mr. Heyerdahl have worked towards emphasizing the common features between cars and diamonds. Both cars and diamonds are reputed for their great beauty, evoking strong emotions and contributing to creating everlasting memories. Contemporary cars are are first and foremost about design and sensuality, which is the same that is expected from a diamond in order to invoke a woman’s desire.
The Diamond Edition combines a futuristic car design and engineering solutions with Mr. Heyerdahl’s expertise in craftsmanship, detail and jewelry design. The emphasis is placed on aesthetic and refined expression. A diamond represents authenticity perfection and the unbreakable, the same aspects that Audi emphasizes their creations.
Sparkling Feminized Vehicles
The Audi A1 Diamond Edition is Luxe to the Max
Trend Themes
1. Feminized Vehicles - Disruptive innovation opportunity: Designing cars specifically tailored for women, incorporating luxury and high-quality details.
2. Collaborations with Luxury Brands - Disruptive innovation opportunity: Partnering with renowned brands to create special editions that appeal to niche markets and enhance brand exclusivity.
3. Merging Automotive and Jewelry Design - Disruptive innovation opportunity: Exploring the intersection of automotive design and jewelry craftsmanship to create unique and aesthetically refined products.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporating design elements, materials, and features that cater to specific consumer segments, such as women.
2. Luxury Goods - Disruptive innovation opportunity: Collaborating with luxury brands to create exclusive and personalized products that appeal to affluent consumers.
3. Jewelry - Disruptive innovation opportunity: Integrating jewelry design principles into other industries, such as automotive, to create unique and opulent products.