Some may consider the Converse and Missoni collaboration as a match made in heaven; their recent launch Auckland Racer is unusual and comes in two color options.
Both sneakers feature the signature Missoni knitting on them. One of them is a multi-hued, exotic and Rastafarian-like design that would complete a bohemian with an athletic touch. The other one is a more toned down gray sneaker for those who prefer to keep their shoes on the more neutral side.
This unlikely collaboration radiates both brands' involvement in the design acutely and results in a surprisingly chic runner option. The sneaker have recently been put in stock and are available for purchase at Tres Bien for 295 Euros.
Vibrantly Knitted Sneakers
The Converse & Missoni Collaboration Launched the New Auckland Racer
Trend Themes
1. Knitted Sneakers - Advancement in sneaker design through the use of knitted materials.
2. Fashion-athletic Collaborations - Collaborations between fashion and athletic brands to create unique and fashion-forward athletic wear.
3. Colorful Athletic Wear - A trend towards bright and bold colors in athletic wear.
Industry Implications
1. Fashion - Opportunities for fashion brands to collaborate with athletic wear companies to create unique and stylish pieces.
2. Athletic Wear - Opportunities for athletic wear companies to experiment with new materials and design techniques such as knitting.
3. Retail - Opportunities for retailers to cater to the demand of consumers seeking fashion-forward athletic wear.