At first glance, the Asus ZenWatch may look like all the other square-faced Android devices, but it does get more style points than some of its siblings, besides offering extra functionality. Design-wise, the device lies halfway between a traditional watch and a modern smart wearable, bringing together a handcrafted design with high-tech components.
The device has a sharp and bright display, and pairs up with smartphones via the Android Wear app. Users also have the option of using the product-specific ZenWatch app, which offers a number of extra features.
The Asus Zenwatch is set to be made available for sale in the fourth quarter of 2014. It will ship for around $260 in Europe, with North American pricing details yet to be revealed by the company.
Elegant Handcrafted Smartwatches
The Asus ZenWatch Blends Classic Watch Design & Modern Technology
Trend Themes
1. Handcrafted Wearables - There is an opportunity to combine the traditional feel of a handcrafted design with modern technology to create stylish wearable devices.
2. Hybrid Smartwatches - There is potential to create hybrid smartwatches that bridge the gap between traditional watches and modern wearables, offering both style and functionality.
3. Product-specific Apps - Creating product-specific apps that offer extra features could encourage users to buy a particular brand's wearable device rather than a generic one.
Industry Implications
1. Wearable Technology - The wearable technology industry could use classic watch design and materials to create stylish, high-tech hybrid devices.
2. Handcrafted Fashion - The handcrafted fashion industry could collaborate with technology companies to produce smartwatches that are both functional and stylish.
3. Mobile App Development - Mobile app development companies could work with wearable technology companies to create product-specific apps that enhance user experience.