Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of what appear to be removable phone number tags. That would have been enough to grab anyone's attention, but the photographer took it from a lowered angle, ensuring every man does a double take.
"Let us keep on dreaming of a better world," the slogan says on the Che ad for the (clearly) men's magazine.
Assvertising Your Number
Che Magazine Ad
Trend Themes
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Assvertising — Opportunities for other magazines to use provocative advertising to grab attention and stand out.
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Print Advertising — Innovative print advertising techniques that utilize provocative imagery or text to increase engagement.
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Subversive Advertising — The use of controversial or shocking advertising to garner attention and create buzz online.
Industry Implications
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Publishing — Magazines and newspapers embracing provocative advertisement approaches to increase readership and revenue.
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Marketing — Creative advertising campaigns that push boundaries and increase brand awareness.
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Fashion — High-fashion labels using some of the shock or sex appeal of Assvertising to create buzz and sell clothing.