Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of what appear to be removable phone number tags. That would have been enough to grab anyone's attention, but the photographer took it from a lowered angle, ensuring every man does a double take.
"Let us keep on dreaming of a better world," the slogan says on the Che ad for the (clearly) men's magazine.
Assvertising Your Number
Che Magazine Ad
Trend Themes
1. Assvertising - Opportunities for other magazines to use provocative advertising to grab attention and stand out.
2. Print Advertising - Innovative print advertising techniques that utilize provocative imagery or text to increase engagement.
3. Subversive Advertising - The use of controversial or shocking advertising to garner attention and create buzz online.
Industry Implications
1. Publishing - Magazines and newspapers embracing provocative advertisement approaches to increase readership and revenue.
2. Marketing - Creative advertising campaigns that push boundaries and increase brand awareness.
3. Fashion - High-fashion labels using some of the shock or sex appeal of Assvertising to create buzz and sell clothing.