The ASOS S/S 2012 collection shows the many options available for men for the warmer months. The global online fashion and beauty retailer released its latest line for spring and summer, and the result is exciting. There are outfits for all kinds of styles and fashion tastes.
The lookbook is divided into Indian, Psyche and Preppy, showing the variety of ensembles to please everyone. This collection is colorful and full of vibrant prints and patterns to enjoy sunny days. Color-blocked shorts, three-quarter sleeve jackets, tank tops and tribal shirts are all combined to create head-turning looks. The shoes and accessories like knitted hats are also incredibly bright and chic, as they sport organic designs for the modern young man.
The ASOS S/S 2012 collection has a myriad of amazing options for different occasions.
Dapper Color-Blocked Lookbooks
The ASOS S/S 2012 Collection Has Styles for Everyone
Trend Themes
1. Color-blocked Fashion - Disruptive innovation opportunity: Designing color-blocked clothing and accessories across various fashion industries.
2. Vibrant Prints and Patterns - Disruptive innovation opportunity: Introducing vibrant prints and patterns in fashion collections for all seasons.
3. Organic Designs for Men - Disruptive innovation opportunity: Creating stylish and sustainable accessories for modern young men.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporating color-blocking in online and offline fashion retail stores.
2. Footwear - Disruptive innovation opportunity: Developing trendy, color-blocked shoes for various occasions.
3. Accessories - Disruptive innovation opportunity: Designing organic and vibrant accessories such as hats and bags for men.