It might sound like the last thing you'd want to do as an online retail store, but Asos Fashion Finder is actually a brilliant new social media innovation that will allow customers to view and shop for apparel from dozens of retailers in one convenient location.
As the online fashion retail industry becomes more and more competitive, the Asos Fashion Finder is the company's attempt to get into the game of comprehensive online retail communities. To make the social network as attractive as possible to potential consumers, Asos has opened up the site to include competing brands such as Mango, Urban Outfitters, Reiss, French Connection and Ted Baker. The brands can personalize their content on the Asos Fashion Finder to better interact with customers via a comprehensive social media experience.
Selling Competitors' Clothing
The Asos Fashion Finder Opens its Customer Base to Competing Brands
Trend Themes
1. Comprehensive Online Retail Communities - As the online fashion retail industry becomes more and more competitive, there is a growing trend towards creating comprehensive online retail communities and social networks that offer customers a one-stop-shop experience.
2. Collaborative E-commerce - The Asos Fashion Finder represents a trend towards collaborative e-commerce where online retailers and brands partner to offer customers a wider range of products and a more personalized experience.
3. Social Media Innovation for Retail - The use of social media innovation, such as the Asos Fashion Finder, is a growing trend in the retail industry as companies seek to create personalized and engaging experiences for customers on popular social media platforms.
Industry Implications
1. Online Fashion Retail - The Asos Fashion Finder is disrupting the online fashion retail industry by providing customers with a one-stop-shop for apparel from dozens of retailers, including competing brands.
2. Social Media - The Asos Fashion Finder is disrupting the social media industry by bringing together a variety of fashion brands on one platform that offers a personalized and engaging experience for customers.
3. E-commerce - The Asos Fashion Finder is disrupting the e-commerce industry by pioneering a collaborative approach that benefits both the online retailer and participating brands while providing customers with a more comprehensive and personalized shopping experience.