Iconic fashion designer Rick Owens continues his streak of unconventional collaborations, this time teaming up with luxury Australian skincare brand Aesop to launch a new collection, which includes a co-branded cement candle dubbed the 'Aromatique Candle.'
In addition, Owens and Aesop will release a hair and body care Travel Kit featuring a Classic Shampoo, Classic Conditioner, Resolute Hydrating Body Balm, and Coriander Seed Body Cleanser. Elsewhere, in a three-way collaboration, Owens, Aesop, and luxury perfume brand Barnabé Fillion have crafted a new scent called 'Stoic Eau de Toilette,' which merges Coriander Seed, Black Pepper, Patchouli, Frankincense, and other woody notes.
Owens announced the exciting new partnership via Instagram, stating: "I LIKE TO THINK THAT WE BOTH SHARE A DESIRE TO BE AN OPTION FOR THOSE PURSUING A GENTLE, CAREFULLY CONSIDERED LIFE. MY DESIGNS MIGHT BE CONSIDERED BOLD BUT THE FOUNDATION IS ONE OF BENEVOLENCE."
Luxury Cement Candle Collabs
Rick Owens and Aesop Launch the 'Aromatique Candle' and Other Items
Trend Themes
1. Unconventional Collaborations - The trend of unconventional collaborations between luxury fashion designers and skincare brands can create disruptive innovation opportunities in cross-industry marketing tactics.
2. Co-branded Products - The trend of co-branded products, such as the cement candle and hair and body care Travel Kit, can create disruptive innovation opportunities for partnerships that cater to niche markets.
3. Multi-brand Collaborations - The trend of multi-brand collaborations, like the one between Owens, Aesop, and Barnabé Fillion, can create disruptive innovation opportunities for creating unique and exclusive products that merge different market segments.
Industry Implications
1. Fashion - Fashion industry professionals can take advantage of the trend towards unconventional collaborations with skincare brands and explore opportunities for cross-industry marketing and co-branded products.
2. Skincare - Skincare industry professionals can take advantage of the trend towards unconventional collaborations with fashion designers and explore opportunities for co-branded products that cater to niche markets.
3. Fragrance - Fragrance industry professionals can take advantage of the trend towards multi-brand collaborations and explore opportunities for creating unique and exclusive products that merge different market segments.