Mert Alas and Marcus Piggott are the geniuses behind photography duo Mert and Marcus and they are also behind the Giorgio Armani Fall 2011 campaign. The photographers have taken over for fashion photographer extraordinaire Nick Knight, who shot the Armani campaign last season, and have recently gotten behind the lens to shoot model Sasha Pivovarova.
Pivovarova is having a great season, as she has also fronted campaigns for the Juicy Couture Viva La Juicy fragrance, Paul & Joe and Hugo by Hugo Boss. The model is photographed wearing a glamorous bohemian fur coat in a pink-ish shade, giving it a touch of youthfulness, a blush-tone silk dress, while accessorizing with a snakeskin purse, bleached eyebrows and platinum, slicked-back hair.
The juxtaposition in the photograph between the softness of the texture and color of the clothing and the harshness of Pivovarova's hair, makeup and facial expression is characteristic of the fashion house's approach to feminine dressing. The Giorgio Armani Fall 2011 campaign is one to look forward to when flipping through magazines this fall.
Blonde Ambition Editorials
The Giorgio Armani Fall 2011 Campaign is Icy Cool
Trend Themes
1. Fashion Photography - The rise of photography duos, like Mert Alas and Marcus Piggott, presents disruptive innovation opportunities for creative collaborations and new visual storytelling techniques in fashion campaigns.
2. Bohemian Glamour - The growing popularity of glamorous bohemian fashion, as seen in the Armani campaign with Sasha Pivovarova, opens up disruptive innovation opportunities for brands to blend boho aesthetics with high-end luxury.
3. Youthful Elegance - The trend of infusing youthfulness into high-end fashion, as showcased in the Armani campaign with the pink-ish fur coat and blush-tone silk dress, creates disruptive innovation opportunities for brands to attract younger consumers while maintaining a sense of sophistication.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of fashion photography to experiment with new visual techniques and collaborate with photography duos, ultimately revolutionizing the way fashion campaigns are created and perceived.
2. Luxury - The luxury industry can tap into the trend of blending bohemian aesthetics with high-end fashion to create unique and aspirational product offerings, disrupting traditional notions of luxury.
3. Beauty - The beauty industry can explore the trend of infusing youthfulness into high-end fashion to develop innovative makeup and skincare products that appeal to younger consumers seeking a balance between elegance and playfulness.