Armadillo, which is one of the globe's leading Cerfified B Corporation rug labels honors the finished flagship design in California and head office. It is located in the city's La Cienega Design Quarter, marking the brand's sixth showroom with concepts thought out by co-founders Jodie Fried and Sally Pottharst made possible with the help of Studio GOSS.
It pushes towards a slight change of a more feminine visual that aligns with the overarching women-led values. When guests enter the space, they are greeted by a large warehouse to showcase the brand's large rug collection. The showroom is detailed with sophisticated curved walls with a bright 15-foot high ceiling to evoke an inviting space without compromising its luxury. All of this is inspired by the muted elegance of premium fashion houses in Paris and Tokyo.
Rug Brand Flagship Locations
Armadillo and Studio GOSS Join Forces on a Flagship Space
Trend Themes
1. Feminine-driven Visuals - Exploring a shift towards a more feminine visual aesthetic in flagship retail spaces to align with evolving brand values.
2. Luxurious Showroom Experiences - Creating inviting and sophisticated showroom experiences by incorporating premium design elements and elevated aesthetics.
3. Global Women-led Concepts - Embracing global women-led design concepts in flagship locations to enhance brand identity and resonate with diverse audiences.
Industry Implications
1. Interior Design - Opportunity to infuse more feminine-driven visuals and luxurious design elements in interior spaces to captivate customers and elevate brand experiences.
2. Retail - Innovative showroom experiences that combine premium aesthetics and distinct design concepts to attract customers and differentiate brands in the retail sector.
3. Fashion & Lifestyle - Applying women-led design principles inspired by premium fashion houses to create distinctive brand environments that convey elegance and sophistication in the fashion and lifestyle industry.