As the spiked seltzer craze is setting in in 2019, some brands attempt to tackle the market as partners and a great example of this is the Arctic Summer range. This line of alcoholic beverages is launched in collaboration between Boston-based Harpoon Brewery and Massachusetts-based Polar Beverages. While the former was tasked with creating the alcoholic base liquid, the later carbonated and flavored the beverages.
A total of four flavors are made available to consumers through the Arctic Summer line. This includes Ruby Red Grapefruit. Black Cherry, Pineapple Pomelo, and Rasberry Lime. Each can contains five percent alcohol by volume, only one gram of sugar, and a total of 110 calories. In addition to this, the Arctic Summer range is made with 100 percent cane sugar.
Collaborative Hard Seltzer Lines
Arctic Summer is the Product of Harpoon Brewery & Polar Beverages
Trend Themes
1. Spiked Seltzer Craze - The spiked seltzer craze presents opportunities for creating collaborative product lines in the beverage industry.
2. Collaborative Partnerships - Collaborations between breweries and beverage companies can result in innovative and unique alcoholic beverages.
3. Low-calorie Alcoholic Drinks - The demand for low-calorie alcoholic beverages opens up possibilities for developing collaborative hard seltzer lines with healthier nutritional profiles.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the spiked seltzer trend by forming collaborative partnerships and creating innovative product lines.
2. Craft Brewery Industry - Craft breweries can explore partnerships with beverage companies to tap into the growing market for spiked seltzers.
3. Flavoring and Carbonation Industry - Companies specializing in flavoring and carbonation can collaborate with breweries to create unique and flavorful alcoholic beverages like the Arctic Summer line.