Arc’teryx is ringing in the 2023 Lunar New Year with a Year of the Rabbit-inspired streetwear capsule. For the collection, a stylized rabbit emblem has been used on the front and back of the traditional Arc'teryx styles, including the ‘Alpha SV Jacket,’ ‘Atom LT Hoody,’ and ‘Motus AR shirt,’ in place of the brand's usual bird insignia.
The label is dressed in monochromatic black, white, and grey, while the label’s name comes in a dark forest green coloring. Arc’teryx has previously launched Lunar New Year collections, so fans expect these styles to appear sooner or later despite this collection not being officially confirmed.
Interested parties can visit the Arc’teryx website to stay tuned for the Lunar New Year collection and all related updates.
Rabbit-Themed Streetwear Apparel
Arc'teryx's Year of the Rabbit Apparel is Rumored to Launch Soon
Trend Themes
1. Year of the Rabbit Streetwear - Opportunity to capitalize on the Lunar New Year by creating streetwear collections inspired by the zodiac animal of the year.
2. Personalized Branding Emblems - Creating personalized branding emblems for special collections can increase brand recognition and engagement with customers.
3. Monochromatic Color Schemes - Using monochromatic color schemes for streetwear collections can create a sleek and modern aesthetic that appeals to contemporary fashion trends.
Industry Implications
1. Apparel - Fashion brands can leverage Lunar New Year celebrations to attract more customers and drive sales of special collections.
2. Design and Branding - Design and branding agencies can develop personalized emblems for fashion brands to increase their brand recognition and promote special collections.
3. Retail - Retail stores can showcase and sell Lunar New Year-themed streetwear collections to attract customers looking for trendy and festive clothing options.