The Arby's Greek Gyro menu has been unveiled by the brand as a lineup of foods that will satisfy growing consumer preferences for new flavors and varieties. The menu consists of the 'Gyro Loaded Curly Fries,' 'Gyro Meat Salads,' ' Super Greek Salad' and the 'Traditional Greek Gyro,' which are all made with premium gyro meat as an alternative to the traditional cuts the brand offers. The meals are all made with high-quality ingredients and identifies the brand's increased focus on new flavor varieties and ingredients as it looks to expand offerings to keep patrons coming back.
The Arby's Greek Gyro menu also incorporates traditional ingredients like red onions, diced tomatoes and tzatziki dressing for a mainstream take on international meal varieties.
Greek-Inspired QSR Meals
The New Arby's Greek Gyro Menu is Packed with Options for Everyone
Trend Themes
1. Flavor Variety Preference - Exploring and incorporating new flavors and varieties is a disruptive innovation opportunity for QSR brands, as it can attract new customers and keep existing patrons coming back.
2. Premium Alternative Ingredients - Using premium gyro meat as an alternative to traditional cuts presents a disruptive innovation opportunity for QSR brands to offer higher-quality options and differentiate themselves in the market.
3. Mainstream International Cuisine - Creating mainstream versions of international meal varieties, like the Arby's Greek Gyro menu, is a disruptive innovation opportunity for QSR brands to cater to diverse consumer preferences and expand their offerings.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR industry professionals can take advantage of the trend of flavor variety preference by constantly introducing new flavors and varieties to attract and retain customers.
2. Meat-based Fast Food - Incorporating premium alternative ingredients like gyro meat in fast food meals presents a disruptive innovation opportunity to offer higher-quality options, appealing to health-conscious consumers.
3. Casual Dining Chains - The trend of mainstream international cuisine opens up a disruptive innovation opportunity for casual dining chains to incorporate popular international flavors and meal varieties into their menus, attracting a wider customer base.