Social Media Wrestling Filters

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WWE Themed AR Filters Have Been Added to Facebook and Instagram

Fox Sports has created seven different AR filters for Instagram and Facebook that turn the user into a WWE wrestler. The AR Filters swap wrestlers face with the user in footage from the WWE. Five of the seven filters have already been released and they feature famous wrestlers like The Rock, The Undertaker, Charlotte Flair, Randy Orton, and Triple H. Two more filters will be added to the platform.

The filters were created using the Facebook Spark AR studio, as well as Current Studios designing an adjustable mask to fit the user's face. The system analyzes the user face while processing the WWE clip after that users can access the filter. The editing tools also include a button to share the content.
Trend Themes
1. AR Filters - Disruptive innovation opportunity: Develop custom AR filters for brand promotions and interactive experiences on social media platforms.
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3. Face Recognition Technology - Disruptive innovation opportunity: Explore applications of face recognition technology in AR filters and personalized user experiences.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Integrate AR filters into social media platforms to enhance user engagement and attract new audiences.
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3. Digital Marketing - Disruptive innovation opportunity: Utilize AR filters as a creative and interactive marketing tool for brand promotion and customer engagement.

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