It's finally April Fool's day 2014 and the pranksters are out in full force. Usually the pranking is left up to the more mischievous civilians, but even companies can get in on the fun. Domino's pizza has taken a page out of the prank book and fooled the world with a new product.
There's a new product out for Domino's that has pizza lovers going crazy. The Edibox is an edible pizza box, just in case you wanted to eat pizza while you were waiting to eat your pizza.
The box may not be real, but it goes a long way in showing that companies are in on the joke as well. If the prank goes well, who knows -- we may see the Edibox one day come to fruition.
Edible Pizza Box Pranks
Domino's Gets Creative with Its April Fool's Day 2014 Prank
Trend Themes
1. Edible Packaging - Opportunities for creating innovative, edible packaging solutions that add value and surprise to consumer experiences.
2. Prankvertising - The rise of prankvertising as a marketing strategy that engages consumers and creates buzz around a brand or product.
3. Company-led Pranks - The trend of companies participating in April Fool's Day pranks to showcase their creativity and sense of humor.
Industry Implications
1. Food Packaging - Potential for food packaging companies to explore edible packaging options and create unique selling propositions.
2. Advertising & Marketing - Opportunity for advertising agencies to embrace prankvertising and develop creative campaigns that elicit strong emotional responses from consumers.
3. Restaurant & Fast Food - Restaurant chains, like Domino's, can use prank-based marketing to generate excitement and increase brand awareness among consumers.