Recently, it was announced that Apple's iOS 13 will allow users to block unknown callers. This was done in an attempt to block spam calls that often continue to get worse. This new feature would put unknown callers straight to voicemail thanks to Apple's iOS 13's ability to use Siri as a screener for calls from either Contacts, Mail, or Messages. While these calls would ring on the device, all others would be sent to voicemail. This new feature should be available this fall, exclusively on iOS 13.
This new feature comes as a result of the FCC's ruling that will allow carriers to block robotic calls. The organization notes that this is one of the biggest complaints it receives, making up approximately 60% of all complaints.
Privacy-Focused Phone Settings
Apple's iOS 13 Will Enable Users to Block Unknown Calls Permanently
Trend Themes
1. Blocking Unknown Callers - The ability to block unknown callers is a disruptive innovation opportunity for phone manufacturers and app developers to create additional privacy features and enhance user experience.
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3. Siri as a Call Screener - The integration of Siri as a call screener opens up a disruptive innovation opportunity for virtual assistant developers to enhance Siri's capabilities in not only screening calls but also providing personalized call filtering options based on user preferences.
Industry Implications
1. Telecommunications - The introduction of privacy-focused phone settings creates an opportunity for telecommunications companies to differentiate themselves by offering superior call-blocking and spam prevention services.
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3. App Development - The need for effective spam call prevention opens up a disruptive innovation opportunity for app developers to create innovative call-blocking and call-filtering solutions that can be integrated into existing phone systems.