Blink and you've probably missed the "I am rich" iPhone app. Apple pulled the $999.99 app from its store after only one day.
The app just displayed a glowing ruby with the words "I am rich". It really didn't do much except made you poorer.
The product description read: "The red icon on your iPhone or iPod touch always reminds you (and others when you show it to them) that you were able to afford this.It's a work of art with no hidden function at all." Just a mantra to help you "stay rich, healthy, and successful." Right.
Bloggers were quick to notice and after a flurry of complaints to Apple. Some deplored the approval system which allowed such useless apps to slip in. How many were actually sold?
Well, on the developer, Armin Heinrich's website, there is a cryptic sentence, "Only 9 people know the secret mantra!" It is not known if these nine actually bought the app or were just his friends!
$1000 iPhone Apps
Apple Pulls "I am Rich" Ruby
Trend Themes
1. App Store Quality Control - The removal of the 'I am rich' app highlights the need for improved quality control measures in the App Store.
2. Consumer Demand for Unique Experiences - The popularity of the 'I am rich' app indicates a potential market for apps that offer unique and exclusive experiences.
3. Digital Art as a Status Symbol - The 'I am rich' app demonstrates the potential for digital art to serve as a status symbol and luxury item.
Industry Implications
1. Mobile App Development - Mobile app developers can take advantage of the demand for high-quality, exclusive apps in the wake of the 'I am rich' app incident.
2. Digital Art and Nfts - The success of the 'I am rich' app suggests a disruptive innovation opportunity for digital artists and the NFT marketplace.
3. App Store Optimization - The removal of the 'I am rich' app highlights the need for app store optimization services to help developers ensure the quality and relevance of their apps.