Apple CEO Steve Jobs revealed Apple iTV, coming in Q1 2007. iTV allows you to wirelessly stream music and videos from your TV or PC to a cool portable iTV. The iTV box will cost $299 and is the size of a paperback novel.
Implications - People are constantly looking forward to new technology, and will even stand outside for hours before a store opens to get their hands on the newest gadget. Brands that market their new releases well will generate this type of enthusiasm that ensures the new product will sell out the second it hits shelves. Apple is a good example of a brand that knows how to develop consumer excitement and market its products well.
Apple iTV
Apple ITV
Trend Themes
1. Wireless Streaming - Opportunity for tech companies to develop innovative wireless streaming solutions for music and videos.
2. Portable Devices - Potential for companies to create compact and portable devices that offer seamless streaming capabilities.
3. Marketing Hype - Brands that generate excitement and hype around their product releases have the potential to create high demand and sales.
Industry Implications
1. Consumer Electronics - Disruption opportunities exist for consumer electronics companies to develop advanced wireless streaming devices.
2. Entertainment - Innovative solutions can revolutionize the way entertainment content is accessed and consumed.
3. Advertising and Marketing - Companies that specialize in marketing and creating hype can help brands generate excitement for their products and drive sales.