Starbucks unveiled its first new drink for the Fall of 2022, the 'Apple Crisp Oatmilk Macchiato.' While Starbucks traditionally releases fall drinks alongside its fan-favorite Pumpkin Spice Latte, this oatmilk macchiato is expected to expose more customers to the sustainable milk alternative included in its name.
This dairy-free macchiato features Starbucks' Blonde Espresso shot as its base, combined with oat milk, apple cinnamon filling, and the addition of brown sugar. The beverage is optionally topped with whipped cream, though this will remove the dairy-free nature of the macchiato.
Harvey Rojas Mora, a beverage developer at Starbucks, stated: "The oatmilk adds a creaminess and brings forward the oat flavors of a traditional apple crisp topping," when speaking on the choice to use oatmilk in the beverage, rather than traditional milk.
Dairy-Free Fall Lattes
Starbucks Released the 'Apple Crisp Oatmilk Macchiato' for Fall 2022
Trend Themes
1. Oatmilk Dairy-free Alternatives - Opportunity for beverage companies to explore and introduce more dairy-free alternatives featuring oatmilk as a creamy and sustainable milk alternative.
2. Fall Lattes - Opportunity for coffee shops and beverage companies to innovate and introduce new fall-inspired latte flavors and combinations.
3. Blonde Espresso as a Base for Lattes - Opportunity for coffee shops and beverage companies to explore and promote the use of blonde espresso as an alternative base for lattes and coffee drinks.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their dairy-free product line and create new seasonal offerings, incorporating oatmilk and other non-dairy alternatives.
2. Coffee Shop Industry - Opportunity for coffee shops to differentiate themselves and attract customers with seasonal and unique latte offerings, like the Apple Crisp Oatmilk Macchiato from Starbucks.
3. Alternative Milk Industry - Opportunity for alternative milk companies to promote the use of oatmilk and other dairy-free alternatives in coffee shops and restaurants as a more sustainable and ethical choice for consumers.