Word association is the name of the game in this new Apple commercial. The ad is promoting the new iPad and starts with a series of words flashing quickly across a white screen. The random words eventually stop and the first word chosen is wild. The commercial then runs though different content on the iPad that relates to the word. Examples of this are Oscar Wilde and a dangerous dinosaur video game.
The commercial continues to scroll through words and when it stops the second time, the word is bright. A light switch is flicked in a children's interactive game, a word is highlighted in an textbook app and solar flares are shown. All of these things are meant to connect with the word light.
Rapid Word Association Ads
This Apple Commercial Puts the iPad's Many Functions on Display
Trend Themes
1. Rapid Word Association - Opportunity for brands to engage with consumers by creating rapid word association ads that showcase their product's many functions.
2. Interactive Advertising - Using interactive elements in commercials allows for a more engaging and personalized viewing experience, leading to better brand recall and consumer connection.
3. Integrating Content - Seamlessly integrating different types of content in ads can create memorable experiences for viewers and effectively convey the message.
Industry Implications
1. Technology - Technology companies can leverage rapid word association ads to showcase the diverse capabilities of their products.
2. Advertising - The advertising industry can adopt interactive elements in commercials to enhance brand engagement and capture audience attention.
3. Content Creation - Content creators can explore innovative ways of integrating different types of content in ads to captivate viewers and drive brand awareness.