Seasonal Donut-Based Sundaes

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Potbelly's New Apple Cider Donut Sundae is a Seasonal Treat

If you still haven't had your fix of delicious fall fare, you'll want to head to a Potbelly Sandwich Shop location to try the chain's new Apple Cider Donut Sundae.

Just as the name suggests, the new Apple Cider Donut Sundae is a deliciously seasonal take on a classic dessert. However, instead of ice cream on the bottom, the sundae is flipped upside down so that the base is made up of an apple cider ring donut that's been drizzled with salted caramel apple butter. The whole thing is then topped with a creamy scoop of vanilla ice cream, with the option to swap in frozen yogurt if that's your preference.
Trend Themes
1. Seasonal Donut-based Sundaes - Potential disruptive innovation opportunity: Create unique and seasonal donut-based sundaes that offer a twist on classic desserts.
2. Flipped Sundae - Potential disruptive innovation opportunity: Experiment with flipping the base of traditional sundaes, such as using donuts or other baked goods, to create intriguing flavor combinations.
3. Creative Ice Cream Toppings - Potential disruptive innovation opportunity: Develop inventive toppings, like salted caramel apple butter, to enhance the flavor profile of ice cream sundaes.
Industry Implications
1. Fast Food and Quick Service Restaurants - Potential disruptive innovation opportunity: Fast food chains can create unique dessert offerings to attract customers and differentiate themselves from competitors.
2. Dessert and Confectionery - Potential disruptive innovation opportunity: Dessert and confectionery businesses can explore the incorporation of seasonal flavors and unconventional ingredients into their product lines.
3. Ice Cream and Frozen Desserts - Potential disruptive innovation opportunity: Ice cream manufacturers can experiment with new flavors and innovative toppings to capture the interest of consumers looking for unique dessert experiences.

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