Despite summer just having begun, many brands are getting ready for the back to school season as seen with the new Apple Back to School Program promotion. The technology brand is offering students and employees with exclusive access to discounts of up to $300 on the iPad Pro and Macs. This is being paired with promotion that provides students with a free pair of Beats headphones when they purchase either the 10.5 inch or 12.9 inch iPad Pro, a Mac Pro or a MacBook Pro.
The Apple Back to School Program promotion includes the Beats Solo 3, Powerbeats3 and BeatsX headphones, which usually carry a hefty price tag when purchased separately. This makes the promotion a prime push by the tech brand to incite purchases of its premium computer equipment.
Student Technology Promotions
The Apple Back to School Program is Offering Free Beats Headphones
Trend Themes
1. Back to School Promotions - Opportunity to attract students and employees with exclusive discounts on technology products and accessories.
2. Free Product Incentives - Offering free Beats headphones as a promotional strategy to boost sales of Apple's iPad Pro and Macs.
3. Customer Loyalty Programs - Providing special discounts and incentives to students and employees to build long-term relationships with the brand.
Industry Implications
1. Technology - Creating disruptive innovation opportunities by offering exclusive discounts and free product incentives to attract customers.
2. Education - Partnering with the education industry to promote technology products as essential tools for students and employees.
3. Retail - Using back to school promotions and free product incentives to drive sales of premium computer equipment.